The Sunrise Post

  As a business owner navigating the ever-evolving digital landscape, staying ahead of Google's updates is crucial for maintaining your local search visibility. Whether you're managing your online presence independently or working with professional local SEO services , understanding these recent changes to Google Business Profile (GBP) can significantly impact your local search performance. The Evolution of Google Business Profile in 2025 Google's latest updates to its Business Profile platform represent the most substantial overhaul since its rebranding from Google My Business. The primary focus of these changes centers on enhancing user experience and data accuracy , which directly influences how businesses appear in local search results. Key Changes and Their Impact 1. AI-Powered Review Management One of the most significant updates is the implementation of advanced AI algorithms for review management.  According to recent data from BrightLocal's 2024 Local Consumer ...

  The digital marketing landscape spans a vast array of specialties - from SEO to paid ads to analytics. Determining who offers deep expertise across all facets of digital can be challenging. Indicators like work experience help, but don’t always reveal true competency. The strongest sign of elite talent? Relevant certifications. Certifications require passing rigorous exams on specialized skill sets - cementing both underlying knowledge and practical marketing proficiency. Below we compile 10 of the most respected top digital marketing experts  and certifications for identifying and vetting top-tier talent across key disciplines. Core Certifications for General Digital Marketing For evaluating well-rounded digital marketers, a combination of core credentials across multiple areas is ideal. Google Ads Certification The Google Ads certification verifies skills in campaign management, performance optimization, and reporting within the platform. It covers search, display, video, ...

  Accounting firms realize they need a social media presence, but knowing when to hire a full-time social media manager can be tricky. This article covers the signs it’s time to bring on dedicated staff and how they can amplify digital marketing for chartered accountants . The question of when to hire a full-time social media manager is complex. Generally, it makes sense once social platforms and community engagement become too demanding for current staff. The skills involved also warrant a dedicated role. Here are key signs it’s time for a full-time manager: Maintaining Social Media is Overwhelming Current Staff Today, merely having  social media accounts isn’t enough. Firms need active pages with regular posting, monitoring, and community management. This is hugely time consuming. If your current staff are burning out handling social media on top of their usual responsibilities, it's likely time to hire dedicated staff . No one can sustain that workload forever. Your Followe...